Online ads are a perfect way to promote your business and boost traffic on your website. At today’s time there are various platforms for displaying ads as Google, twitter, face book, yahoo, bing. The good news is that Bing advertising more cheaply than other search engine advertising. And using of bing ads coupon makes it more cheaper that every advertise firm to get. Bing which is sponsered by Microsoft has included three search engines- Bing, Yahoo and AOL. When we advertise on Bing our ad, will be displayed other two platforms also. When we are talking about to PPC advertising, it is common to think Bing ads vs. Google adwords. Google undoubtedly has majority of search market but Bing advertise should not be forget. Both platforms are same in concept, both have pay per click advertising platform built to help business to reach targeted audience, increase revenue and drive traffic. There are various points to check between them to compare which is better to use but most importantly on top is- Which is less expensive?
Expenditure- Bing ads vs. Google ads
In home service industry, the average position is about to 35% higher In Bing. Ads would show at better position on Bing as comparison to Google ads because of having less competition. We have seen cost per click is slightly lower in Bing. According to WordStream, the average CPC is 33.5% cheaper on Bing on compare to Google. For small business who are doing PPC for first time and have not more budget, Bing would be perfect platform for him. A Bing ad gives your ad a better position, resulting in high click through rates (CTR) and conversions. This makes Bing ads most suitable option for small to mid- sized business.
When Bing is lacks in volume, it makes up for in performance. You could get the Bing ads by spending only 20% to 30% of one Google adwords campaign.
For example if one particular digital marketing agency spent at one ad $2000 on Google Adwords, Bing ads will provide you it only in $400-$700.
Because Bing has less competition to advertisers bidding so clicks are cheaper, advertiser can get more for their expenditure. Bing ad CPC can give you more sales at a lower CPC. Competition is lower on Bing, so it is easy to get more traffic at low cost, with result of better ROI.
Conclusion
According to the search of Search Engine Journal, if you are advertising in US market Bing powers one of every three searches in the US with market share of 22.8%. Bing’s market share is growing faster than Google.
Bing has less competition, various unique features, and most appropriate part is less expensive than Google Adwords does not offer yet. Furthermore, if you have a less PPC budget, Bing would be a better option. Bing ads are the best way to expand the reach of your paid search ads. If you are targeting audience of Bing, Yahoo, AOL, it would be a good move towards Bing which will give time and efforts to your ad. Bing Ad has been an effective marketing channel boasting higher position, CTR, and lower CPC. These factors are more considering if you are going to work in the Advertising world. Bing always ready to win this completion of required factors but more in a budget.
