Use of technology ensuring smooth operations and activities within any business is but inevitable. That is why numbers of software are used in different types…
Online ads are a perfect way to promote your business and boost traffic on your website. At today’s time there are various platforms for displaying ads as Google, twitter, face book, yahoo, bing. The good news is that Bing advertising more cheaply than other search engine advertising. And using of bing ads coupon makes it more cheaper that every advertise firm to get. Bing which is sponsered by Microsoft has included three search engines- Bing, Yahoo and AOL. When we advertise on Bing our ad, will be displayed other two platforms also. When we are talking about to PPC advertising, it is common to think Bing ads vs. Google adwords. Google undoubtedly has majority of search market but Bing advertise should not be forget. Both platforms are same in concept, both have pay per click advertising platform built to help business to reach targeted audience, increase revenue and drive traffic. There are various points to check between them to compare which is better to use but most importantly on top is- Which is less expensive?
Expenditure- Bing ads vs. Google ads
In home service industry, the average position is about to 35% higher In Bing. Ads would show at better position on Bing as comparison to Google ads because of having less competition. We have seen cost per click is slightly lower in Bing. According to WordStream, the average CPC is 33.5% cheaper on Bing on compare to Google. For small business who are doing PPC for first time and have not more budget, Bing would be perfect platform for him. A Bing ad gives your ad a better position, resulting in high click through rates (CTR) and conversions. This makes Bing ads most suitable option for small to mid- sized business.
When Bing is lacks in volume, it makes up for in performance. You could get the Bing ads by spending only 20% to 30% of one Google adwords campaign.
For example if one particular digital marketing agency spent at one ad $2000 on Google Adwords, Bing ads will provide you it only in $400-$700.
Because Bing has less competition to advertisers bidding so clicks are cheaper, advertiser can get more for their expenditure. Bing ad CPC can give you more sales at a lower CPC. Competition is lower on Bing, so it is easy to get more traffic at low cost, with result of better ROI.
According to the search of Search Engine Journal, if you are advertising in US market Bing powers one of every three searches in the US with market share of 22.8%. Bing’s market share is growing faster than Google.
Bing has less competition, various unique features, and most appropriate part is less expensive than Google Adwords does not offer yet. Furthermore, if you have a less PPC budget, Bing would be a better option. Bing ads are the best way to expand the reach of your paid search ads. If you are targeting audience of Bing, Yahoo, AOL, it would be a good move towards Bing which will give time and efforts to your ad. Bing Ad has been an effective marketing channel boasting higher position, CTR, and lower CPC. These factors are more considering if you are going to work in the Advertising world. Bing always ready to win this completion of required factors but more in a budget.
LinkedIn is a social networking website for business organizations and job seekers. With its help, job aspirants find suitable jobs. Business organizations use LinkedIn to promote their goods and services, actively communicate with potential customers, and generate leads.
Generating links through LinkedIn is not a rocket science. By using a number of tips, you can have multiple lead generation opportunities every day. Have a look some lead generation tips mentioned here below-
1.Create an Impressive profile of Your Company
It is the first important thing that you need to do. Create a linkedin profile for your company and add all the necessary details to it, such as, the company logo, name, contact address, corporate email ID, your professional experience, etc,. You can also use your personal LinkedIn profile for the promotion of your company and brand. Make sure that your personal profile displays all information about your company.
2. Answer the people’s Question
There are many people who search products and services on the LinkedIn. You should answer their questions briefly and use your links to help them visit your site for more information. Use referral links carefully and encourage people to buy from you.
3. Publish Promotional Articles Regularly
Promotional articles are those materials that aim to educate the targeted audience about products and services and encourage them to be a part of the lead generation process. Being a social media marketer, you must write information-rich promotional articles and publish them on LinkedIn regularly. Optimize your articles for the targeted audience and make sure they serve the needs of the targeted audience. You can publish promotional articles in the following format-
|Types of promotional posts||Frequency|
|How to do artiles||2 times in a week|
|Promotional video||Once in a week|
|Product descriptions||3 times in a week|
|Press release||As per your specific business needs.|
Regular publication of promotional articles on LinkedIn helps the targeted audience to know more about your brand and buy from you in quick successions.
4. Share Your Site’s Articles on LinkedIn
The scarcity of quality content is a major problem for SMO experts. To do away with this problem and keep the SMO works on, share your articles on the LinkedIn network. Ask the web developers to add the LinkedIn sharing button to your website. It will allow you to share your site’s articles on LinkedIn, generate referral traffic, and business opportunities quickly.
5. Join LinkedIn Groups
Just like Facebook, individuals create groups on LinkedIn, share useful articles, and benefit the group members. So, just find linkedin groups under your niche and join. Share useful articles in those groups and encourage people to like and share your articles in maximum numbers. Several interested customers would love to show their interest in your offers and buy premium products and services from you.
6. Make B2B Business Deals
These days, almost all companies are present on the LinkedIn. They look for opportunities to work with other companies and benefit mutually. As a business owner, you must find the interested clients and strike B2B business deals with them. Make sure that you have good earning opportunities in the deal.
7. Communicate Directly with Customers
LinkedIn offers instant communication facility. So, you should push marketing messages to the chat inbox of interested customers and motivate them to buy premium products and service from you. This is an instant way to communicate with the targeted audience and generate leads in bulk every month.
There are many customers who enquire about the details of your products, but they don’t purchase from you at all. Don’t lose your cool during the situations and be calm and composed. Tell customers about the benefits of using your products & services. It is possible that they will be convinced with your logic and buy products from you eventually.
8. LinkedIn Ads
If you fail to generate enough links through the above-mentioned way, don’t get dejected at all during such situations. If you have a budget, try LinkedIn ads.
In fact, LinkedIn ads are those advertisements in which social media marketing marketing experts place premium ads on LinkedIn to catch the people’s attention easily and sell premium products.
When people search products and services in the search bar of the LinkedIn, it is possible that your advertisement may appear in top search results. This will help you to get more referral traffic to your site and customers would like to buy from you if your products and services meet their needs at best.
LinkedIn is a popular social network used by millions of people and business organisations all over the world. All those companies that rely on the lead generation for their survival in the web based business can use the above-mentioned tricks to generate leads in bulk using the LinkedIn.
Author Bio: Morris Edwards is an web developer & Marketing expert, employed with Awebstar Technologies Pte Ltd– which provides best Smo in Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.
The growth of artificial intelligent virtual assistants like SIRI, Cortana, BIXBY and Google Assistant has shaped a quick curve. Apple, Amazon, Google, Bing and other progressively smart services are driving a decent deal of change, with a lot more expected in near future.
This type of evolution creates exciting career opportunities for the likes of brand managers, Social media managers, search engine optimization (SEO) experts or chief marketing officers who are willing to take on new responsibilities.
SEO experts help you to optimize your websites for search engines. They build your links with other websites which is known as link building. SEO experts also make sure that your site is accessible by Google and other search engines, resulting in greater exposure. The duties of the SEO experts and digital marketing managers are pretty different from one another. In this article, we will talk about the major roles of the managers working at the digital marketing services in USA.
What does a Digital Marketing Manager do?
- Content Marketing
In the world of digital marketing, you need content in a variety of formats which includes video, text, images, audio, etc. Gone are the days of marketing when a simple text based print to be displayed at various locations will suffice.
There are multiple questions pertaining to content marketing which need to be answered by the content marketing manager, and in the absence of him/her the responsibility lies on the digital marketing manager.
- Social Media Marketing
Social media is one of the best and the cheapest way to promote your business online. Yet, how would you choose which social media platform to utilize? How would you set objectives and decide what sort of content to distribute? What is the most effective social media campaign strategy and how would you deal with your followers? These are all the questions that are answered by a digital marketing manager working at digital marketing services in USA.
- Email Marketing
The trend of email marketing is not new, but it is far from being dead. According to a survey, about almost 90% of purchasers browse their emails once a day and about 85% of consumers would like to receive promotional messages from the organizations they are working with. It is the job of the digital marketing manager that he/she should strategize email marketing for an organization in a way which brings success all over.
- Mobile Marketing
Cell phones are no longer an option they are a priority so every business that is online should consist of a mobile marketing strategy. This may include providing the user a mobile-friendly website or even developing a mobile application for different users. The web and mobile application development have been a vital part of the marketing strategies. The digital marketing manager should have the essential knowledge and market insights to propose an ideal approach for mobile marketing.
Other than scheming and applying the above strategies, a digital marketing manager is also obligated to:
Connect with the customers and disclose to them the benefits of digital marketing as a whole and in particular the advantages and gains for their business. It is the job of the digital marketing manager to explain marketing strategies to interested parties and clients.
Utilize every one of the tools in his/her armory to create a complete plan for the promotion of a business online.
Monitor the implementation of the digital marketing strategies to make sure that everything is going according to plan and being implemented on time.
Optimize your current marketing strategy in order to gain better results for the next time.
VoIP is an advanced way of business communication in this competitive era. Voice over Internet Protocol (VoIP) is an approach and blend ofa group of technologies of advances for the conveyance of audio and video sessions over Internet Protocol (IP) systems, for example, the Internet.
VoIP service providers have affected the commercial sector especially IT sector globally. There are many amazing features that VoIP service providers offer to help small businesses but in this article, we will discuss senior entrepreneurs and how VoIP technology can help them in establishing their own brand easily.
Who are senior Entrepreneurs
Senior entrepreneurs are those individuals who invest their money for commercial purposes even after the age of 50-60. These individuals whom most societies consider as retired businessmen can share their precious knowledge and investing ideas to make this world a better place. Nowadays it has been found that most of these senior people are interested in setting up their own business.
Today we are in the year 2018, where millennials are regarded as the future of this world. But we can’t ignore the contributions of senior entrepreneurs like Warren Buffet, Bill Gates, Steve Jobs, Ratan Tata and many more in giving this world a new direction.
In 2018 many retired businessmen/women are trying to invest their money in IT sector due to the vast uses of internet and smartphones. If you are a senior entrepreneur and want to set up a small business like a small call center, we are going to tell you three best features of VoIP technology which can help you in building a hassle-free and organized brand.
VoIP for a Stable Entrepreneurship
Voice over internet protocol has many features to woo an entrepreneur whether it’s a millennial or an old lady. There are some features that even can help you communicate with your customers or employees in case of any natural disasters. VoIP is a scalable technology and can be personalized as per the needs of a business. VoIP phone system is one of the finest technological achievements for senior entrepreneurs who want to manage their employees remotely. Be that as it may, we have three killer features which mean best features for senior entrepreneurs mentioned below. Check it now!
Do not disturb
Senior entrepreneurs are actually the retired business individuals, so whatever they do they just do it as an extra thing. If you want to set-up your small business with a quality VoIP service provider as a senior entrepreneur this feature of VoIP will help you lot in analyzing things without being disturbed.
Young business owners may handle the frazzled calls of their employees but it is quite difficult for senior individuals to attend all these calls. They need some rest, so with this feature, they can easily stop incoming calls to their VoIP phone system temporarily.
During conferences, lunch or gathering with family and friends, the ‘Do Not Disturb’ feature of VoIP will help senior citizens relax their mind and body. The best thing about this feature is that it only directs the unwanted calls to other destinations like voicemail without ignoring them.
Conferencing is a quite familiar term in corporate sectors and small enterprises. This is a part of VoIP technology which can help senior entrepreneurs in setting up a conference on their existing systems.
As VoIP complements most applications and hardware, there will be no problem for you to manage and customize your conferencing needs. Senior entrepreneurs cannot go face to face with all their agents, managers or clients because of many reasons like aging issue, health issues,and other family issues.
They can arrange online meetings with this feature easily without facing problems. Every Entrepreneur knows that it can get messy and wrong if things are not managed well in online conferences. VoIP can help you with simple conferencing tactics that are easy to manage and afford for any kind of business.
Find me/follow me call routing
This feature is one of the most amazing features of VoIP to help those old individuals who want to use VoIP technology for setting up their businesses. If you are a senior entrepreneur and staying far from your family, you will appreciate this feature.
Find me/follow me call routing helps you make a list of those numbers which stay with you in office, pocket or other places. For example, in your absence, your office phone rings twice but on the third ring your cell phone starts to ring and then if you can’t pick it up, your wife’s phone starts to ring. If the list is exhausted, the caller will be directed to your voicemail.
Simply this is a cool feature that will help senior entrepreneurs to stay relaxed, away from stress and feel confident while doing business.
In this article, we tried to discuss three killer features of VoIP for senior entrepreneurs in 2018. We wish this may help you in setting up your business. In case you feel anything to suggest, we welcome your views on this article.
SSL certificate is always necessary for a business website, especially for Google prioritized website with SSL certificate for better search engine ranking. SSL works as a backbone of our secure internet connection. It secured the sensitive information when it is travelling across the world wide network. It provides security, privacy and data integrity for both our website and user’s personal information. If you have any types of eCommerce Web Hosting Website then its requirement For secured your online store website, purchase SSL with your sites hosting. After purchasing SSL certificate, you need to request website’s domain name and web hosting service for which there are various web hosting service provider company in market as Godaddy, Bluehost, Inmotion etc, that can provide you a better deal for it.
What is SSL?
SSL stands for “Secure Socket Layer”, It is an encryption Technology which create secure connection between a web server and user’s web browser. SSL appears as a green padlock next to the URL along with the green https at the start of a URL. SSL does not secure the websites in actual it secures the users information which he has taken to website. SSL encrypts the data which shared between computer and servers.
Necessity of SSL
When you are selling product- If someone are using credit card or debit card payment directly on your website, there we need SSL to encrypt to your customers credit card information. You have not need of SSL on your entire website; you should use it only on store. If you are using PayPal to accept payments, you don’t need SSL because customers are not paying you directly. Research said 75% of customers cancel the order due to not have trust on website. Furthermore, 64% shoppers make payment, having the trust mark or SSL certificate on website.
When you offered a membership- If you are running a website which is offering membership, you can use SSL. Because member will give you his information as emailed, password, name etc, which will uses on your website. You need to take the risk of being responsible to secure your customers personal information.
When user submit sensitive information– If user are submitting some personal information like photos, documents and certificates etc by filling form, you should definitely consider SSL to keep safe that information.
From where I can purchase SSL
There is various hosting company which provide hosting service with SSL certificate. You can choose many plans according to your need and budget. There are many product featured SSL as Standard SSL, EV SSL, Multi domain SSL, Wildcard SSL which have different features in different packages according to time period and amount. On Godaddy and Bluehost you could take extra benefits of various deal, you can consider one of them for best deal to make.
The result I found SSL certificate are a crucial part your website when you handle sensitive customers information as password, documents and credit card details. SSL certificate not only encrypt visitors information and keep safe it but also helps in increasing rank of website in Google. Without SSL your site will run the risk of disappearing on Google’s search result and would appeared as an unsafe option for visitors.