The growth of artificial intelligent virtual assistants like SIRI, Cortana, BIXBY and Google Assistant has shaped a quick curve. Apple, Amazon, Google, Bing and other progressively smart services are driving a decent deal of change, with a lot more expected in near future.
This type of evolution creates exciting career opportunities for the likes of brand managers, Social media managers, search engine optimization (SEO) experts or chief marketing officers who are willing to take on new responsibilities.
SEO experts help you to optimize your websites for search engines. They build your links with other websites which is known as link building. SEO experts also make sure that your site is accessible by Google and other search engines, resulting in greater exposure. The duties of the SEO experts and digital marketing managers are pretty different from one another. In this article, we will talk about the major roles of the managers working at the digital marketing services in USA.
What does a Digital Marketing Manager do?
- Content Marketing
In the world of digital marketing, you need content in a variety of formats which includes video, text, images, audio, etc. Gone are the days of marketing when a simple text based print to be displayed at various locations will suffice.
There are multiple questions pertaining to content marketing which need to be answered by the content marketing manager, and in the absence of him/her the responsibility lies on the digital marketing manager.
- Social Media Marketing
Social media is one of the best and the cheapest way to promote your business online. Yet, how would you choose which social media platform to utilize? How would you set objectives and decide what sort of content to distribute? What is the most effective social media campaign strategy and how would you deal with your followers? These are all the questions that are answered by a digital marketing manager working at digital marketing services in USA.
- Email Marketing
The trend of email marketing is not new, but it is far from being dead. According to a survey, about almost 90% of purchasers browse their emails once a day and about 85% of consumers would like to receive promotional messages from the organizations they are working with. It is the job of the digital marketing manager that he/she should strategize email marketing for an organization in a way which brings success all over.
- Mobile Marketing
Cell phones are no longer an option they are a priority so every business that is online should consist of a mobile marketing strategy. This may include providing the user a mobile-friendly website or even developing a mobile application for different users. The web and mobile application development have been a vital part of the marketing strategies. The digital marketing manager should have the essential knowledge and market insights to propose an ideal approach for mobile marketing.
Other than scheming and applying the above strategies, a digital marketing manager is also obligated to:
Connect with the customers and disclose to them the benefits of digital marketing as a whole and in particular the advantages and gains for their business. It is the job of the digital marketing manager to explain marketing strategies to interested parties and clients.
Utilize every one of the tools in his/her armory to create a complete plan for the promotion of a business online.
Monitor the implementation of the digital marketing strategies to make sure that everything is going according to plan and being implemented on time.
Optimize your current marketing strategy in order to gain better results for the next time.