The operating system has also give choices to select the best A PC refers to a computer that runs on the operating system. It is…
Online ads are a perfect way to promote your business and boost traffic on your website. At today’s time there are various platforms for displaying ads as Google, twitter, face book, yahoo, bing. The good news is that Bing advertising more cheaply than other search engine advertising. And using of bing ads coupon makes it more cheaper that every advertise firm to get. Bing which is sponsered by Microsoft has included three search engines- Bing, Yahoo and AOL. When we advertise on Bing our ad, will be displayed other two platforms also. When we are talking about to PPC advertising, it is common to think Bing ads vs. Google adwords. Google undoubtedly has majority of search market but Bing advertise should not be forget. Both platforms are same in concept, both have pay per click advertising platform built to help business to reach targeted audience, increase revenue and drive traffic. There are various points to check between them to compare which is better to use but most importantly on top is- Which is less expensive?
Expenditure- Bing ads vs. Google ads
In home service industry, the average position is about to 35% higher In Bing. Ads would show at better position on Bing as comparison to Google ads because of having less competition. We have seen cost per click is slightly lower in Bing. According to WordStream, the average CPC is 33.5% cheaper on Bing on compare to Google. For small business who are doing PPC for first time and have not more budget, Bing would be perfect platform for him. A Bing ad gives your ad a better position, resulting in high click through rates (CTR) and conversions. This makes Bing ads most suitable option for small to mid- sized business.
When Bing is lacks in volume, it makes up for in performance. You could get the Bing ads by spending only 20% to 30% of one Google adwords campaign.
For example if one particular digital marketing agency spent at one ad $2000 on Google Adwords, Bing ads will provide you it only in $400-$700.
Because Bing has less competition to advertisers bidding so clicks are cheaper, advertiser can get more for their expenditure. Bing ad CPC can give you more sales at a lower CPC. Competition is lower on Bing, so it is easy to get more traffic at low cost, with result of better ROI.
According to the search of Search Engine Journal, if you are advertising in US market Bing powers one of every three searches in the US with market share of 22.8%. Bing’s market share is growing faster than Google.
Bing has less competition, various unique features, and most appropriate part is less expensive than Google Adwords does not offer yet. Furthermore, if you have a less PPC budget, Bing would be a better option. Bing ads are the best way to expand the reach of your paid search ads. If you are targeting audience of Bing, Yahoo, AOL, it would be a good move towards Bing which will give time and efforts to your ad. Bing Ad has been an effective marketing channel boasting higher position, CTR, and lower CPC. These factors are more considering if you are going to work in the Advertising world. Bing always ready to win this completion of required factors but more in a budget.
LinkedIn is a social networking website for business organizations and job seekers. With its help, job aspirants find suitable jobs. Business organizations use LinkedIn to promote their goods and services, actively communicate with potential customers, and generate leads.
Generating links through LinkedIn is not a rocket science. By using a number of tips, you can have multiple lead generation opportunities every day. Have a look some lead generation tips mentioned here below-
1.Create an Impressive profile of Your Company
It is the first important thing that you need to do. Create a linkedin profile for your company and add all the necessary details to it, such as, the company logo, name, contact address, corporate email ID, your professional experience, etc,. You can also use your personal LinkedIn profile for the promotion of your company and brand. Make sure that your personal profile displays all information about your company.
2. Answer the people’s Question
There are many people who search products and services on the LinkedIn. You should answer their questions briefly and use your links to help them visit your site for more information. Use referral links carefully and encourage people to buy from you.
3. Publish Promotional Articles Regularly
Promotional articles are those materials that aim to educate the targeted audience about products and services and encourage them to be a part of the lead generation process. Being a social media marketer, you must write information-rich promotional articles and publish them on LinkedIn regularly. Optimize your articles for the targeted audience and make sure they serve the needs of the targeted audience. You can publish promotional articles in the following format-
|Types of promotional posts||Frequency|
|How to do artiles||2 times in a week|
|Promotional video||Once in a week|
|Product descriptions||3 times in a week|
|Press release||As per your specific business needs.|
Regular publication of promotional articles on LinkedIn helps the targeted audience to know more about your brand and buy from you in quick successions.
4. Share Your Site’s Articles on LinkedIn
The scarcity of quality content is a major problem for SMO experts. To do away with this problem and keep the SMO works on, share your articles on the LinkedIn network. Ask the web developers to add the LinkedIn sharing button to your website. It will allow you to share your site’s articles on LinkedIn, generate referral traffic, and business opportunities quickly.
5. Join LinkedIn Groups
Just like Facebook, individuals create groups on LinkedIn, share useful articles, and benefit the group members. So, just find linkedin groups under your niche and join. Share useful articles in those groups and encourage people to like and share your articles in maximum numbers. Several interested customers would love to show their interest in your offers and buy premium products and services from you.
6. Make B2B Business Deals
These days, almost all companies are present on the LinkedIn. They look for opportunities to work with other companies and benefit mutually. As a business owner, you must find the interested clients and strike B2B business deals with them. Make sure that you have good earning opportunities in the deal.
7. Communicate Directly with Customers
LinkedIn offers instant communication facility. So, you should push marketing messages to the chat inbox of interested customers and motivate them to buy premium products and service from you. This is an instant way to communicate with the targeted audience and generate leads in bulk every month.
There are many customers who enquire about the details of your products, but they don’t purchase from you at all. Don’t lose your cool during the situations and be calm and composed. Tell customers about the benefits of using your products & services. It is possible that they will be convinced with your logic and buy products from you eventually.
8. LinkedIn Ads
If you fail to generate enough links through the above-mentioned way, don’t get dejected at all during such situations. If you have a budget, try LinkedIn ads.
In fact, LinkedIn ads are those advertisements in which social media marketing marketing experts place premium ads on LinkedIn to catch the people’s attention easily and sell premium products.
When people search products and services in the search bar of the LinkedIn, it is possible that your advertisement may appear in top search results. This will help you to get more referral traffic to your site and customers would like to buy from you if your products and services meet their needs at best.
LinkedIn is a popular social network used by millions of people and business organisations all over the world. All those companies that rely on the lead generation for their survival in the web based business can use the above-mentioned tricks to generate leads in bulk using the LinkedIn.
Author Bio: Morris Edwards is an web developer & Marketing expert, employed with Awebstar Technologies Pte Ltd– which provides best Smo in Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.
The growth of artificial intelligent virtual assistants like SIRI, Cortana, BIXBY and Google Assistant has shaped a quick curve. Apple, Amazon, Google, Bing and other progressively smart services are driving a decent deal of change, with a lot more expected in near future.
This type of evolution creates exciting career opportunities for the likes of brand managers, Social media managers, search engine optimization (SEO) experts or chief marketing officers who are willing to take on new responsibilities.
SEO experts help you to optimize your websites for search engines. They build your links with other websites which is known as link building. SEO experts also make sure that your site is accessible by Google and other search engines, resulting in greater exposure. The duties of the SEO experts and digital marketing managers are pretty different from one another. In this article, we will talk about the major roles of the managers working at the digital marketing services in USA.
What does a Digital Marketing Manager do?
- Content Marketing
In the world of digital marketing, you need content in a variety of formats which includes video, text, images, audio, etc. Gone are the days of marketing when a simple text based print to be displayed at various locations will suffice.
There are multiple questions pertaining to content marketing which need to be answered by the content marketing manager, and in the absence of him/her the responsibility lies on the digital marketing manager.
- Social Media Marketing
Social media is one of the best and the cheapest way to promote your business online. Yet, how would you choose which social media platform to utilize? How would you set objectives and decide what sort of content to distribute? What is the most effective social media campaign strategy and how would you deal with your followers? These are all the questions that are answered by a digital marketing manager working at digital marketing services in USA.
- Email Marketing
The trend of email marketing is not new, but it is far from being dead. According to a survey, about almost 90% of purchasers browse their emails once a day and about 85% of consumers would like to receive promotional messages from the organizations they are working with. It is the job of the digital marketing manager that he/she should strategize email marketing for an organization in a way which brings success all over.
- Mobile Marketing
Cell phones are no longer an option they are a priority so every business that is online should consist of a mobile marketing strategy. This may include providing the user a mobile-friendly website or even developing a mobile application for different users. The web and mobile application development have been a vital part of the marketing strategies. The digital marketing manager should have the essential knowledge and market insights to propose an ideal approach for mobile marketing.
Other than scheming and applying the above strategies, a digital marketing manager is also obligated to:
Connect with the customers and disclose to them the benefits of digital marketing as a whole and in particular the advantages and gains for their business. It is the job of the digital marketing manager to explain marketing strategies to interested parties and clients.
Utilize every one of the tools in his/her armory to create a complete plan for the promotion of a business online.
Monitor the implementation of the digital marketing strategies to make sure that everything is going according to plan and being implemented on time.
Optimize your current marketing strategy in order to gain better results for the next time.
Nowadays, cybercriminals are putting more sophistication and effort into hacking sites and stealing data than they ever have before. This is because we now conduct so much of our lives online and data has become one of the most valuable resources in the world. Understandably, this can be very concerning for both individuals and for businesses who want to keep their sensitive information safe.
And the best way to be able to protect yourself from a cyber-attack is to be able to recognise the most common scams out there and understand what these mean. While you may have heard some of the more common phrases like ‘phishing’ or ‘malware’ there are lots of cyber buzzwords you may not be aware of. In this guide, we’ll take an in-depth look at the different types of cyber-attacks out there, so you can better prepare yourself and keep yourself safe online.
Phishing is one of the most common and familiar cyber-attacks out there and can be used in a number of ways. In fact, most of us have experienced this type of scam at one time or another. Phishing is when a hacker tries to trick you into clicking on a malicious link or downloading dangerous software. They may also use phishing tactics to try and trick you into sharing your personal information with them, so they can use this to hack into your accounts or create fake accounts using your credentials.
Cybercriminals can target their victims in a number of ways using phishing techniques. The most common is phishing emails, but as people become more reliant on their smartphones, they may also use text message or voicemail. In most cases, the hackers pretend to be a legitimate source like a shop, bank or governing body and ask the receiver to reply or call back and reveal their personal details.
When using ransomware, hackers install malicious software on your devices which then blocks access to your files and information. The cybercriminal will then threaten to either publish or delete your data unless a ransom is paid to them. For example, if they’re able to hack your smartphone they may have access to all your photos, videos, apps and information stored within, something which you don’t want shared or erased. That said, there is no guarantee they will restore access once the ransom has been paid so it is often better to try and track/block the hackers than to adhere to their demands.
A Distributed Denial of Service (DDoS) attack is when a cybercriminal attempts to tamper with website traffic in order to overwhelm the system and crash the site. This is usually done in the hopes of achieving one of two things. They may be trying to get revenge on an organisation by bringing down their website or they may be using this as a distraction while they break into other parts of the system and cause trouble elsewhere.
A virus is a piece of malicious code or programming, designed to infect your devices. This then stops your computer operating the way it should and can crash your systems. It is also designed to spread from one computer to another much like a real virus would spread. This is done without the user’s knowledge and can spread in a number of ways, these include infected websites, infected email attachments, damaged plugins or devices (like USBs) or infected adverts. With each person that downloads or clicks on these infected sources, the virus spreads to another device.
A drive-by cyber-attack is when a hacker targets their victims through there internet browser. As soon as the user visits an infected website, malware will be installed on their device. It happens so quickly that it’s like a drive-by. This can also happen on legitimate sites if these have been compromised by hackers. They either use these sites to infect devices directly, or they can use these legitimate sites to redirect users to an infected site where malware is then installed.
MITM (Man in the Middle)
By acting as the man in the middle (MITM), cybercriminals are able to alter communications between two users. The users are not aware that they are interacting with a cybercriminal instead of each other, this allows the hacker to pretend to be both victims and that way they can manipulate the conversations and gain access to both their personal data.
When a new software vulnerability is discovered and exposed, either on an outdated program or a new software that has just been released, cybercriminals are straight on the case trying to exploit this. By jumping on a new vulnerability right away, hackers have the potential to bring down entire systems, they just need to get to it before the developers find a fix.
In fact, that’s why zero-day attacks have been given this name because they give developers zero-days to fix the problem once it has been identified. They must find a fix as quickly as possible if they hope to beat the hackers and save their software. Problem is, we live in an age where people share everything online, so while someone may innocently be warning users about the vulnerability in the system, they’re also alerting hackers to a hole in the software which they then exploit.
A Structured Query Language (SQL) injection can only be used on a server that uses SQL. The injection occurs when malicious code is inserted into an SQL database or server. This can be done by something as simple as putting this malicious code into a website’s search box, which is what makes it one of the most common types of cyber-attack.
Once the dangerous code has been injected it can be used to access, modify or delete data stored within the site. It could even shut down the entire database or send commands to the operating system. That said, this type of cyber-attack is usually only successful if a vulnerability already exists within the software that the criminals are targeting.
SSL certificate is always necessary for a business website, especially for Google prioritized website with SSL certificate for better search engine ranking. SSL works as a backbone of our secure internet connection. It secured the sensitive information when it is travelling across the world wide network. It provides security, privacy and data integrity for both our website and user’s personal information. If you have any types of eCommerce Web Hosting Website then its requirement For secured your online store website, purchase SSL with your sites hosting. After purchasing SSL certificate, you need to request website’s domain name and web hosting service for which there are various web hosting service provider company in market as Godaddy, Bluehost, Inmotion etc, that can provide you a better deal for it.
What is SSL?
SSL stands for “Secure Socket Layer”, It is an encryption Technology which create secure connection between a web server and user’s web browser. SSL appears as a green padlock next to the URL along with the green https at the start of a URL. SSL does not secure the websites in actual it secures the users information which he has taken to website. SSL encrypts the data which shared between computer and servers.
Necessity of SSL
When you are selling product- If someone are using credit card or debit card payment directly on your website, there we need SSL to encrypt to your customers credit card information. You have not need of SSL on your entire website; you should use it only on store. If you are using PayPal to accept payments, you don’t need SSL because customers are not paying you directly. Research said 75% of customers cancel the order due to not have trust on website. Furthermore, 64% shoppers make payment, having the trust mark or SSL certificate on website.
When you offered a membership- If you are running a website which is offering membership, you can use SSL. Because member will give you his information as emailed, password, name etc, which will uses on your website. You need to take the risk of being responsible to secure your customers personal information.
When user submit sensitive information– If user are submitting some personal information like photos, documents and certificates etc by filling form, you should definitely consider SSL to keep safe that information.
From where I can purchase SSL
There is various hosting company which provide hosting service with SSL certificate. You can choose Host4Geeks for your SSL servces according to your need and budget. There are many product featured SSL as Standard SSL, EV SSL, Multi domain SSL, Wildcard SSL which have different features in different packages according to time period and amount. On Godaddy and Bluehost you could take extra benefits of various deal, you can consider one of them for best deal to make.
The result I found SSL certificate are a crucial part your website when you handle sensitive customers information as password, documents and credit card details. SSL certificate not only encrypt visitors information and keep safe it but also helps in increasing rank of website in Google. Without SSL your site will run the risk of disappearing on Google’s search result and would appeared as an unsafe option for visitors.