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The growth of artificial intelligent virtual assistants like SIRI, Cortana, BIXBY and Google Assistant has shaped a quick curve. Apple, Amazon, Google, Bing and other progressively smart services are driving a decent deal of change, with a lot more expected in near future.
This type of evolution creates exciting career opportunities for the likes of brand managers, Social media managers, search engine optimization (SEO) experts or chief marketing officers who are willing to take on new responsibilities.
SEO experts help you to optimize your websites for search engines. They build your links with other websites which is known as link building. SEO experts also make sure that your site is accessible by Google and other search engines, resulting in greater exposure. The duties of the SEO experts and digital marketing managers are pretty different from one another. In this article, we will talk about the major roles of the managers working at the digital marketing services in USA.
What does a Digital Marketing Manager do?
- Content Marketing
In the world of digital marketing, you need content in a variety of formats which includes video, text, images, audio, etc. Gone are the days of marketing when a simple text based print to be displayed at various locations will suffice.
There are multiple questions pertaining to content marketing which need to be answered by the content marketing manager, and in the absence of him/her the responsibility lies on the digital marketing manager.
- Social Media Marketing
Social media is one of the best and the cheapest way to promote your business online. Yet, how would you choose which social media platform to utilize? How would you set objectives and decide what sort of content to distribute? What is the most effective social media campaign strategy and how would you deal with your followers? These are all the questions that are answered by a digital marketing manager working at digital marketing services in USA.
- Email Marketing
The trend of email marketing is not new, but it is far from being dead. According to a survey, about almost 90% of purchasers browse their emails once a day and about 85% of consumers would like to receive promotional messages from the organizations they are working with. It is the job of the digital marketing manager that he/she should strategize email marketing for an organization in a way which brings success all over.
- Mobile Marketing
Cell phones are no longer an option they are a priority so every business that is online should consist of a mobile marketing strategy. This may include providing the user a mobile-friendly website or even developing a mobile application for different users. The web and mobile application development have been a vital part of the marketing strategies. The digital marketing manager should have the essential knowledge and market insights to propose an ideal approach for mobile marketing.
Other than scheming and applying the above strategies, a digital marketing manager is also obligated to:
Connect with the customers and disclose to them the benefits of digital marketing as a whole and in particular the advantages and gains for their business. It is the job of the digital marketing manager to explain marketing strategies to interested parties and clients.
Utilize every one of the tools in his/her armory to create a complete plan for the promotion of a business online.
Monitor the implementation of the digital marketing strategies to make sure that everything is going according to plan and being implemented on time.
Optimize your current marketing strategy in order to gain better results for the next time.
Nowadays, cybercriminals are putting more sophistication and effort into hacking sites and stealing data than they ever have before. This is because we now conduct so much of our lives online and data has become one of the most valuable resources in the world. Understandably, this can be very concerning for both individuals and for businesses who want to keep their sensitive information safe.
And the best way to be able to protect yourself from a cyber-attack is to be able to recognise the most common scams out there and understand what these mean. While you may have heard some of the more common phrases like ‘phishing’ or ‘malware’ there are lots of cyber buzzwords you may not be aware of. In this guide, we’ll take an in-depth look at the different types of cyber-attacks out there, so you can better prepare yourself and keep yourself safe online.
Phishing is one of the most common and familiar cyber-attacks out there and can be used in a number of ways. In fact, most of us have experienced this type of scam at one time or another. Phishing is when a hacker tries to trick you into clicking on a malicious link or downloading dangerous software. They may also use phishing tactics to try and trick you into sharing your personal information with them, so they can use this to hack into your accounts or create fake accounts using your credentials.
Cybercriminals can target their victims in a number of ways using phishing techniques. The most common is phishing emails, but as people become more reliant on their smartphones, they may also use text message or voicemail. In most cases, the hackers pretend to be a legitimate source like a shop, bank or governing body and ask the receiver to reply or call back and reveal their personal details.
When using ransomware, hackers install malicious software on your devices which then blocks access to your files and information. The cybercriminal will then threaten to either publish or delete your data unless a ransom is paid to them. For example, if they’re able to hack your smartphone they may have access to all your photos, videos, apps and information stored within, something which you don’t want shared or erased. That said, there is no guarantee they will restore access once the ransom has been paid so it is often better to try and track/block the hackers than to adhere to their demands.
A Distributed Denial of Service (DDoS) attack is when a cybercriminal attempts to tamper with website traffic in order to overwhelm the system and crash the site. This is usually done in the hopes of achieving one of two things. They may be trying to get revenge on an organisation by bringing down their website or they may be using this as a distraction while they break into other parts of the system and cause trouble elsewhere.
A virus is a piece of malicious code or programming, designed to infect your devices. This then stops your computer operating the way it should and can crash your systems. It is also designed to spread from one computer to another much like a real virus would spread. This is done without the user’s knowledge and can spread in a number of ways, these include infected websites, infected email attachments, damaged plugins or devices (like USBs) or infected adverts. With each person that downloads or clicks on these infected sources, the virus spreads to another device.
A drive-by cyber-attack is when a hacker targets their victims through there internet browser. As soon as the user visits an infected website, malware will be installed on their device. It happens so quickly that it’s like a drive-by. This can also happen on legitimate sites if these have been compromised by hackers. They either use these sites to infect devices directly, or they can use these legitimate sites to redirect users to an infected site where malware is then installed.
MITM (Man in the Middle)
By acting as the man in the middle (MITM), cybercriminals are able to alter communications between two users. The users are not aware that they are interacting with a cybercriminal instead of each other, this allows the hacker to pretend to be both victims and that way they can manipulate the conversations and gain access to both their personal data.
When a new software vulnerability is discovered and exposed, either on an outdated program or a new software that has just been released, cybercriminals are straight on the case trying to exploit this. By jumping on a new vulnerability right away, hackers have the potential to bring down entire systems, they just need to get to it before the developers find a fix.
In fact, that’s why zero-day attacks have been given this name because they give developers zero-days to fix the problem once it has been identified. They must find a fix as quickly as possible if they hope to beat the hackers and save their software. Problem is, we live in an age where people share everything online, so while someone may innocently be warning users about the vulnerability in the system, they’re also alerting hackers to a hole in the software which they then exploit.
A Structured Query Language (SQL) injection can only be used on a server that uses SQL. The injection occurs when malicious code is inserted into an SQL database or server. This can be done by something as simple as putting this malicious code into a website’s search box, which is what makes it one of the most common types of cyber-attack.
Once the dangerous code has been injected it can be used to access, modify or delete data stored within the site. It could even shut down the entire database or send commands to the operating system. That said, this type of cyber-attack is usually only successful if a vulnerability already exists within the software that the criminals are targeting.