Category: SEO

freelance SEO consultants

Best Guide On Choosing The Right SEO Experts For Business Startups

Well, the thought of starting a company is lucrative, but being your own boss is not as easy as you might perceive. Startup failure is in the back of a number of reasons. These include ineffective business planning by the founder, absence of quality human resources, and funding problem is also common. However, that doesn’t mean you should throw the idea of starting a business out of your mind. Success comes to those who are willing to go that extra mile for their business.

Now, the biggest problem any startup face is getting their business to reach the masses. Well, there is no shortcut, until you are considering putting in big marketing dollars, but doing SEO is a long-term investment. Search Engine Optimisation is a set of techniques that converge to boost site visibility on top search engines like Google. SEO is a powerful tool to improve the brand image, bring traffic, and ultimately the company’s bottom line. However, to avail of the above-listed benefits of Search Engine Optimisation, you are required to take your time to find one of the best freelance SEO consultants for your project. Here, we put together a comprehensive guide to help you out:

Understand The Purpose

First of all, ask yourself why you are considering investing in professional SEO services. Do you want to make your products or services visible to your target audience or on the other hand, spread the word about your business via the site? Pitting your thought to the objective of implementing an SEO strategy to your business site, you will probably end up finding the best.

Domain & Expertise

Now, once you have identified the purpose of SEO implementation to your site, it’s time to know the domain & expertise of your prospective company. To simplify, if you have an e-commerce business, then it is a great idea to contract a freelance SEO consultant who is having ample experience with promotion stores. You should be straightforward when inquiring about this from your prospective SEO expert. Request them to provide a few live links fire which he/she has worked, this will help you obtain a clear-cut idea regarding the expertise of the individual.

Check Reputation

There are so many ways to check the reputation of freelance SEO consultants. You can either check out the various customer feedback sites or the freelance platforms to know the individual you hiring can add value to your business.

Yes, the task of selecting the right freelance SEO consultant is a tricky task, but if you follow the above-listed tips you bound to make the right bet for your company’s bright future ahead.

Digital Marketing Services in USA

Role of Managers at the Digital Marketing Services in USA

The growth of artificial intelligent virtual assistants like SIRI, Cortana, BIXBY and Google Assistant has shaped a quick curve. Apple, Amazon, Google, Bing and other progressively smart services are driving a decent deal of change, with a lot more expected in near future.

This type of evolution creates exciting career opportunities for the likes of brand managers, Social media managers, search engine optimization (SEO) experts or chief marketing officers who are willing to take on new responsibilities.

SEO experts help you to optimize your websites for search engines. They build your links with other websites which is known as link building. SEO experts also make sure that your site is accessible by Google and other search engines, resulting in greater exposure. The duties of the SEO experts and digital marketing managers are pretty different from one another. In this article, we will talk about the major roles of the managers working at the digital marketing services in USA.

What does a Digital Marketing Manager do?

  • Content Marketing

In the world of digital marketing, you need content in a variety of formats which includes video, text, images, audio, etc. Gone are the days of marketing when a simple text based print to be displayed at various locations will suffice.

There are multiple questions pertaining to content marketing which need to be answered by the content marketing manager, and in the absence of him/her the responsibility lies on the digital marketing manager.

  • Social Media Marketing

Social media is one of the best and the cheapest way to promote your business online. Yet, how would you choose which social media platform to utilize? How would you set objectives and decide what sort of content to distribute? What is the most effective social media campaign strategy and how would you deal with your followers? These are all the questions that are answered by a digital marketing manager working at digital marketing services in USA.

  • Email Marketing

The trend of email marketing is not new, but it is far from being dead. According to a survey, about almost 90% of purchasers browse their emails once a day and about 85% of consumers would like to receive promotional messages from the organizations they are working with. It is the job of the digital marketing manager that he/she should strategize email marketing for an organization in a way which brings success all over.

  • Mobile Marketing

Cell phones are no longer an option they are a priority so every business that is online should consist of a mobile marketing strategy. This may include providing the user a mobile-friendly website or even developing a mobile application for different users. The web and mobile application development have been a vital part of the marketing strategies. The digital marketing manager should have the essential knowledge and market insights to propose an ideal approach for mobile marketing.

Other than scheming and applying the above strategies, a digital marketing manager is also obligated to:

Communication

Connect with the customers and disclose to them the benefits of digital marketing as a whole and in particular the advantages and gains for their business. It is the job of the digital marketing manager to explain marketing strategies to interested parties and clients.

Design

Utilize every one of the tools in his/her armory to create a complete plan for the promotion of a business online.

Monitoring

Monitor the implementation of the digital marketing strategies to make sure that everything is going according to plan and being implemented on time.

Optimization

Optimize your current marketing strategy in order to gain better results for the next time.