Bing Ads cheaper CPC’s

Does Bing Ads has less Competition and cheaper CPC’s.

Online ads are a perfect way to promote your business and boost traffic on your website. At today’s time there are various platforms for displaying ads as Google, twitter, face book, yahoo, bing. The good news is that Bing advertising more cheaply than other search engine advertising. And using of bing ads coupon makes it more cheaper that every advertise firm to get. Bing which is sponsered by Microsoft has included three search engines- Bing, Yahoo and AOL. When we advertise on Bing our ad, will be displayed other two platforms also. When we are talking about to PPC advertising, it is common to think Bing ads vs. Google adwords. Google undoubtedly has majority of search market but Bing advertise should not be forget. Both platforms are same in concept, both have pay per click advertising platform built to help business to reach targeted audience, increase revenue and drive traffic. There are various points to check between them to compare which is better to use but most importantly on top is- Which is less expensive?

Expenditure- Bing ads vs. Google ads

In home service industry, the average position is about to 35% higher In Bing. Ads would show at better position on Bing as comparison to Google ads because of having less competition. We have seen cost per click is slightly lower in Bing. According to WordStream, the average CPC is 33.5% cheaper on Bing on compare to Google. For small business who are doing PPC for first time and have not more budget, Bing would be perfect platform for him. A Bing ad gives your ad a better position, resulting in high click through rates (CTR) and conversions. This makes Bing ads most suitable option for small to mid- sized business.

When Bing is lacks in volume, it makes up for in performance. You could get the Bing ads by spending only 20% to 30% of one Google adwords campaign.

 For example if one particular digital marketing agency spent at one ad $2000 on Google Adwords, Bing ads will provide you it only in $400-$700.

Because Bing has less competition to advertisers bidding so clicks are cheaper, advertiser can get more for their expenditure. Bing ad CPC can give you more sales at a lower CPC. Competition is lower on Bing, so it is easy to get more traffic at low cost, with result of better ROI.

 Conclusion

According to the search of Search Engine Journal, if you are advertising in US market Bing powers one of every three searches in the US with market share of 22.8%. Bing’s market share is growing faster than Google.

Bing has less competition, various unique features, and most appropriate part is less expensive than Google Adwords does not offer yet. Furthermore, if you have a less PPC budget, Bing would be a better option. Bing ads are the best way to expand the reach of your paid search ads. If you are targeting audience of Bing, Yahoo, AOL, it would be a good move towards Bing which will give time and efforts to your ad. Bing Ad has been an effective marketing channel boasting higher position, CTR, and lower CPC. These factors are more considering if you are going to work in the Advertising world. Bing always ready to win this completion of required factors but more in a budget.

How to generate high-quality links through Linkedin

How to generate high-quality links through Linkedin?

LinkedIn is a social networking website for business organizations and job seekers. With its help, job aspirants find suitable jobs. Business organizations use LinkedIn to promote their goods and services, actively communicate with potential customers, and generate leads.

Generating links through LinkedIn is not a rocket science. By using a number of tips, you can have multiple lead generation opportunities every day. Have a look some lead generation tips mentioned here below-

1.Create an Impressive profile of Your Company

 It is the first important thing that you need to do. Create a linkedin profile for your company and add all the necessary details to it, such as, the company logo, name, contact address, corporate email ID, your professional experience, etc,. You can also use your personal LinkedIn profile for the promotion of your company and brand. Make sure that your personal profile displays all information about your company.

2. Answer the people’s Question

 There are many people who search products and services on the LinkedIn. You should answer their questions briefly and use your links to help them visit your site for more information. Use referral links carefully and encourage people to buy from you.

3. Publish Promotional Articles Regularly

 Promotional articles are those materials that aim to educate the targeted audience about products and services and encourage them to be a part of the lead generation process. Being a social media marketer, you must write information-rich promotional articles and publish them on LinkedIn regularly. Optimize your articles for the targeted audience and make sure they serve the needs of the targeted audience. You can publish promotional articles in the following format-

 

Types of promotional posts Frequency
How to do artiles 2 times in a week
Promotional video Once in a week
Product descriptions 3 times in a week
Press release As per your specific business needs.

Regular publication of promotional articles on LinkedIn helps the targeted audience to know more about your brand and buy from you in quick successions.

4. Share Your Site’s Articles on LinkedIn

The scarcity of quality content is a major problem for SMO experts. To do away with this problem and keep the SMO works on, share your articles on the LinkedIn network. Ask the web developers to add the LinkedIn sharing button to your website. It will allow you to share your site’s articles on LinkedIn, generate referral traffic, and business opportunities quickly.

5. Join LinkedIn Groups

Just like Facebook, individuals create groups on LinkedIn, share useful articles, and benefit the group members. So, just find linkedin groups under your niche and join. Share useful articles in those groups and encourage people to like and share your articles in maximum numbers. Several interested customers would love to show their interest in your offers and buy premium products and services from you.

6. Make B2B Business Deals

 These days, almost all companies are present on the LinkedIn. They look for opportunities to work with other companies and benefit mutually. As a business owner, you must find the interested clients and strike B2B business deals with them. Make sure that you have good earning opportunities in the deal.

7. Communicate Directly with Customers

LinkedIn offers instant communication facility. So, you should push marketing messages to the chat inbox of interested customers and motivate them to buy premium products and service from you. This is an instant way to communicate with the targeted audience and generate leads in bulk every month.

There are many customers who enquire about the details of your products, but they don’t purchase from you at all. Don’t lose your cool during the situations and be calm and composed. Tell customers about the benefits of using your products & services. It is  possible that  they will be convinced with your logic and buy products from you eventually.

8. LinkedIn Ads

If you fail to generate enough links through the above-mentioned way, don’t get dejected at all during such situations. If you have a budget, try LinkedIn ads.

 In fact, LinkedIn ads are those advertisements in which social media marketing marketing experts place premium ads on LinkedIn to catch the people’s attention easily and sell premium products.

 When people search products and services in the search bar of the LinkedIn, it is possible that your advertisement may appear in top search results. This will help you to get more referral traffic to your site and customers  would like to buy from you if your products and services meet their needs at best.

Final Words

 LinkedIn is a popular social network used by millions of people and business organisations all over the world. All those companies that rely on the lead generation for their survival in the web based business can use the above-mentioned tricks to generate leads in bulk using the LinkedIn.

 

Also Read: Role of Managers at the Digital Marketing Services in USA

 

Author Bio: Morris Edwards is an web developer & Marketing expert, employed with Awebstar Technologies Pte Ltd– which provides best Smo in Singapore. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.