Sales figures are one of the main components of the success of E-commerce websites. So, all small and big E-commerce brands try to increase the volume of sales by all possible means. To achieve your goals for E-commerce sales, an excellent E-commerce website, aggressive SEO, and unique quality products, etc, are not sufficient. You need to use a few useful E-commerce tools to automate different business activities and increase your sales easily. Therefore, we have picked up some free E-commerce tools that will help you to increase the sale of your products. Let’s have a look at that.
- Google AdWords
Google Adwords is an advertising network that can work wonders for your e-commerce business if used properly. It allows you to place your ads on Google search results, YouTube website pages or partners. After that your ad starts to appear in top search results of Google, allowing you to get more business opportunities. Depending on your needs, you can customize the ads to attract more customers.
Always keep in mind that modern E-commerce marketing and sales are inextricably linked with visual content. Before purchasing the desired product, online shoppers view it from different angles in images. So, E-commerce brands can use this tool to create high-quality images easily and quickly and attract more visitors.
In today’s business world, you can’t ignore the business potential of different social media websites. Hootsuite allows you to build a solid presence of your E-commerce brand on different social media channels, build a larger customer base, and sell your products in bulk every day.
All E-commerce business operators are aware of the huge importance of Email marketing for online shopping centers. It helps them to advertise their new products to a large number of customers through personalized newsletters and encourage customers to buy more products and complete the abandoned carts as soon as possible. MailChimp gives a great push to your Email marketing campaigns and helps to achieve ambitious business targets.
- Google Analytics
It doesn’t matter how well you are performing in E-commerce SEO and business, there always remain many areas for further improvement. Google Analytics shows the performance of your E-commerce website on all key parameters and lets you know your strong and weak points. Based on the output, you can make changes in E-commerce business marketing, sell more products to a large number of online shoppers all over the globe, and increase the profit margins by leaps and bounds.
It is an important tool for all E-commerce website owners. It offers powerful data that can be used to identify opportunities and move the business to a new level within a few days/weeks/months after a successful launch. It lets you know where the best customers come from, who they are, and how to convert more visitors into premium customers. This tool easily shows revenue figures by the source of traffic, visitor profiles, and provides reports with a sales funnel that let you understand what prevents people from placing an order.
We all know that frequent communication is needed to build a healthy and long-lasting relationship between E-commerce brand and customers and ensure the sale of more products. Just use communicate with website visitors in real time, customize the display of the chat, set up active chats with customers, answer the questions of interested customers and get important metrics and reports.
It is an excellent customer feedback management tool. With its proper use, you can eliminate objections and use happy customers to generate future sales. It allows you to integrate customer reviews into your online store to let users read feedback before making transactions. Its Widgets are completely customizable and very easy to install on online stores. Always keep in mind that YotPo automatically sends reminders to customers once they make transactions. So, you can get convincing feedback from happy customers and boost your business easily.
It is a good tool to obtain a legally binding electronic signature. It can be integrated easily other web applications that are widely used in E-commerce business operations, such as Gmail, Google Drive, Box, Dropbox, Evernote, and OneDrive. When your E-commerce business grows, you hire a number of contractors. You can use this tool to get all the necessary signatures, required to generate E-commerce sales.
With the help of this tool, you can keep a close on the prices of your competitors. You may also dynamically optimize your own prices, access useful reports and powerful analytical features to take your E-commerce in all directions and make more sales every day.
In the E-commerce business, sustainability and growth are possible if you use tools that can help you expand your business. There are some free E-commerce tools using which you can take your business to the next level and make more sales every day.
Author Bio: Morris Edwards is an web developer & Marketing expert, employed with Awebstar Technologies Pte Ltd– which is the best Ecommerce Website Design Company in Singapore. He helps in designing web pages for all type of business websites. He is always grinding away on something web design related. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.